B2b website making a strong first impression
The above-the-fold section (what users see without scrolling) of a B2B website is critical for making a strong first impression and immediately communicating value. Here’s what should be prioritized to capture attention, build trust, and drive action.
Mia Hoffmann
4/30/20251 min read
1. Clear, Benefit-Driven Headline
What it should do: Immediately answer, "What can you do for me?"
Example: Cut Supply Chain Costs by 30% with AI-Powered Logistics
2. Subheadline, Supporting Value Proposition
Keep it concise (1 sentence max).
Example: Our platform helps manufacturers reduce downtime and optimize operations with real-time predictive analytics.
3. Strong Primary CTA (Call-to-Action)
Use action-oriented language
Get a Free Demo (better than "Learn More")
Speak to an Expert (better than "Contact Us")
Make it visually prominent (contrasting color, large button)
4. Trust Signals (Logos, Awards, Reviews)
Customer logos (Trusted by Brands)
Ratings & badges (G2 Leader, ISO Certified, etc.)
Testimonial snippet (Saved us $500K in 6 months)
5. Hero Visual (Image/Video)
Use high-quality visuals that reinforce your value:
Product dashboard screenshot
Happy team in a professional setting
Short explainer video (autoplay with mute)
6. Navigation Menu (Clean & Intuitive)
Key sections: Solutions, Products, Industries, Resources, Contact.
Sticky CTA ("Get a Demo" always visible in the header).
7. Industry-Specific Pain Point (Optional but Powerful)
Example for SaaS: Struggling with low CRM adoption? Our AI assistant boosts engagement by 40%.